Punjab Tourism for Financial Boost Venture launched

LAHORE: Punjab Planning & Pattern Department launched “Punjab Tourism for Financial Boost Venture” in a ceremony held on the newly-restored Wazir Khan Mosque courtyard in the Walled City of Lahore.

The delivery ceremony marked the Planning & Pattern Department’s five-year (2017-2022) collaboration with the World Bank Community to get Punjab’s tourism sector and therefore lift overall economic thunder. “With a total label of USD Fifty five million, the project will improve infrastructural model of eight sites selected on the basis of their heritage label, historical significance and tourism doable.

These consist of the Taxila Museum, Katas Raj Temples, Uch Sharif, Gurdwara Rori Sahib, Gurdwara Sacha Sauda, Darbar Sahib, Janam Asthan and Ghulam Farid, talked about by Ms Sehyr Anis, Deputy Venture Director, for the length of the ceremony. ‘The project objectives to promote tourism sector by strengthening institutional capacity thru higher abilities model; rising private sector participation; and bettering infrastructure providers in Punjab’, said Muhammad Jehanzeb Khan, Chairman P&D Board Punjab. He highlighted that beneath the area of the project, a tourism policy of Punjab has been developed that will characterize the govt.’s commitment to organising the tourism sector of the province along with setting the future direction for tourism and associated activities.

All around the ceremony, a Memorandum of Figuring out (MOU) between the Punjab govt and United Countries Academic, Scientific and Cultural Organisation (UNESCO) turn out to be as soon as additionally signed by Ms Vibeke Jenson, Nation Director, UNESCO and Iftikhar Ali Sahoo, Secretary P&D Punjab, whereby UNESCO pledged to partner with Planning Department Punjab and supply technical help in the preparation of holistic frameworks for security and administration of selected sites along with enhancement of its technical capacity and engagement with communities to safeguard and preserve Punjab’s heritage sites.

The chief customer Malik Nadeem Kamran, Minister for Planning &Pattern, reiterated the govt.’s commitment to strategically reform the tourism sector of Punjab”. He acknowledged the World Bank and UNESCO’s characteristic in supporting the Punjab govt to invent ‘yell-of-the-art tourism providers across the province, whereas additionally mobilising private investment in the tourism sector, specifically focusing on heritage tourism in divulge to revive a tolerant, numerous and pluralistic image of the country to the world.